Shaw Floors is the flagship brand of Shaw Industries and received its first major branding update since 1967. Here's how we transitioned.
© Shaw Floors
Shaw Floors
Challenge
After being given rough guidelines for a new brand identity, we had less than 6 months to update multiple channels of assets. This includes the website, social media, and physical retail selling kits.
Solution
Transitioning and maintaining the integrity of Shaw Floors' new visual identity by creating assets in both physical and digital formats. For this project I completed:
Internal templates that made workflows more efficient and designs cohesive
2 extensive brand portals for both internal and external stakeholders
3 completely displays that were used for new product collections
Quick turnaround event graphics for external partners like The American Kennel Club