Peer

Year

2023

Client

UGA

Service

UX/UI, Branding, Consumer Experience Design, Experiential Design

Year

2023

Client

UGA

Service

UX/UI, Branding, Consumer Experience Design, Experiential Design

Viewing vision through a sustainability lens.

Viewing vision through a sustainability lens.

Viewing vision through a sustainability lens.

Peer

Senior Thesis Project

Senior Thesis Project

Senior Thesis Project

Brief

People who wear glasses often purchase a new pair every 2 years, which is wasteful. Peer is a senior capstone project that explores the greener possibility of the vision industry through consumer segmentation to the creation of a branded physical exhibit.

Reframing the Industry

Peer gives a space for consumers to resell their spectacles to rescind guilt and normalize repair and reuse – think Poshmark or Depop. This project included

  • Research into the intersection of health, beauty, and vision

  • Interviews for related individuals

  • Go-to-market strategy

  • Website Design

  • Exhibit Design

Brief

People who wear glasses often purchase a new pair every 2 years, which is wasteful. Peer is a senior capstone project that explores the greener possibility of the vision industry through consumer segmentation to the creation of a branded physical exhibit.

Reframing the Industry

Peer gives a space for consumers to resell their spectacles to rescind guilt and normalize repair and reuse – think Poshmark or Depop. This project included

  • Research into the intersection of health, beauty, and vision

  • Interviews for related individuals

  • Go-to-market strategy

  • Website Design

  • Exhibit Design

Brief

People who wear glasses often purchase a new pair every 2 years, which is wasteful. Peer is a senior capstone project that explores the greener possibility of the vision industry through consumer segmentation to the creation of a branded physical exhibit.

Reframing the Industry

Peer gives a space for consumers to resell their spectacles to rescind guilt and normalize repair and reuse – think Poshmark or Depop. This project included

  • Research into the intersection of health, beauty, and vision

  • Interviews for related individuals

  • Go-to-market strategy

  • Website Design

  • Exhibit Design