Carpet is Cool

Challenge

In 2023, carpet was perceived as tired and vintage as hardwood swept American houses. We wanted to do something unique that would simultaneously be eye-catching and highlight the rich history of carpet.

Solution

Carpet is Cool was born through experimentation with 70s inspiration and illustration. Over 3-4 months, Carpet is Cool was used to create two versions of a trade show booth built at 5 Shaw markets, animations, videos, and additional printed and physical material for parties, events, and in-store merchandise promotions. By early 2024, the Carpet is Cool campaign became an evergreen, long-lasting addition to Shaw Industries' ever-evolving collection of assets.

Challenge

In 2023, carpet was perceived as tired and vintage as hardwood swept American houses. We wanted to do something unique that would simultaneously be eye-catching and highlight the rich history of carpet.

Solution

Carpet is Cool was born through experimentation with 70s inspiration and illustration. Over 3-4 months, Carpet is Cool was used to create two versions of a trade show booth built at 5 Shaw markets, animations, videos, and additional printed and physical material for parties, events, and in-store merchandise promotions. By early 2024, the Carpet is Cool campaign became an evergreen, long-lasting addition to Shaw Industries' ever-evolving collection of assets.

Challenge

In 2023, carpet was perceived as tired and vintage as hardwood swept American houses. We wanted to do something unique that would simultaneously be eye-catching and highlight the rich history of carpet.

Solution

Carpet is Cool was born through experimentation with 70s inspiration and illustration. Over 3-4 months, Carpet is Cool was used to create two versions of a trade show booth built at 5 Shaw markets, animations, videos, and additional printed and physical material for parties, events, and in-store merchandise promotions. By early 2024, the Carpet is Cool campaign became an evergreen, long-lasting addition to Shaw Industries' ever-evolving collection of assets.

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Fireside Casts

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Grimoire

Previous project

Fireside Casts

Next project

Grimoire

Previous project

Fireside Casts

Next project

Grimoire

A campaign that revitalized the idea of carpet with an "old school cool" twist.

A campaign that revitalized the idea of carpet with an "old school cool" twist.

A campaign that revitalized the idea of carpet with an "old school cool" twist.

Carpet is Cool