A campaign that revitalized the idea of carpet with an "old school cool" twist.
© Carpet is Cool
Carpet is Cool
Challenge
In 2023, carpet was perceived as tired and vintage as hardwood swept American houses. We wanted to do something unique that would simultaneously be eye-catching and highlight the rich history of carpet.
Solution
Carpet is Cool was born through experimentation with 70s inspiration and illustration. Over 3-4 months, Carpet is Cool was used to create two versions of a trade show booth built at 5 Shaw markets, animations, videos, and additional printed and physical material for parties, events, and in-store merchandise promotions. By early 2024, the Carpet is Cool campaign became an evergreen, long-lasting addition to Shaw Industries' ever-evolving collection of assets.
Fireside Casts